Offer a more seamless shopping experience

Client:
Promod
Date :
2021
Service:

Audit/App redesign

Promod, the third French retailer specializing in women's ready-to-wear, wanted to redesign its application to offer a mobile-first experience to its users, help triple its digital revenue in 3 years and increase the number of visits by 500k by 2021.

Lead the client where she wants to go

To create synergies between its sales channels, Promod must offer a differentiated but complementary mobile experience. The wishlist and QR code allows customers to start their experience on mobile and finish it in-store.

Conception

Impact

Contribute to a new brand identity. BAM's design method was used to serve Promod's ambition: a responsible offer and a more assertive brand. During development, Flutter technology allowed us to propose fluid and modern animations while respecting a short delivery time.

4
Weeks of design
x2
Speed of the shopping process
50%
Conversion rate on the app

Realisation

Sponsor

"We are very satisfied with the work done by BAM and the quality of the application. You really helped us to sort out the dependencies despite the fact that it was very complicated on our side, which is highly appreciated. I also appreciate the support on the backlog and the product, you are helping us to project ourselves on the next steps for our product."

Sylvain Lys - Head of Omnichannel Customer Experience
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